Color

#39013d

#39013d
hex#39013d
rgbrgb(57, 1, 61)
hslhsl(296, 97%, 12%)
oklchoklch(0.246 0.113 325.2)
Closest name: Dark Purple (#35063e)Relative luminance 0.0123

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#053c01

#1b013c · #3c0123

#3c3801 · #013c38

Split-complementary

Open in tool →

#233c01 · #013c1b

#3c1b01 · #053c01 · #01233c

Contrast

#39013d as textRatioAAAA largeAAAFix
Aaon white
16.86:1passpasspassPasses AAA — no fix needed.
Aaon black
1.25:1failfailfail
  • AA: use #ca03d8 as the text (4.52:1)
  • AAA: use #f04afc as the text (7.09:1)
  • AA: or shift the background to #858585 (4.57:1)
  • AAA: or shift the background to #a8a8a8 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39013d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#39013d reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #39013d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #39013d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/39013d-c19fbf-9ccb62-2d1f28-ede9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md