Circuit
Open in tool →Violet plus cyan is the current AI-product signal — pair it with pure black type to keep it from going candy.
Color
#37bad7
#37bad7
hex
#37bad7rgb
rgb(55, 186, 215)hsl
hsl(191, 67%, 53%)oklch
oklch(0.732 0.116 216.2)Closest name: Blue Martini (#52b4d3)Relative luminance 0.4084
Colors that go with #37bad7
Charcoal, Crimson and Dark Orange lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #37bad7: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
shippedCrimson is paired with #37bad7 in 4 real palettes, including Riot Games's brand system and JBL's brand system, as the supporting colour.
Dark Orange #ff8c00
split-complementshippedDark Orange is a split-complement of #37bad7: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Denim #1560bd
shippedDesigners have shipped Denim with #37bad7: 6 real palettes, including Coca-Cola's brand system and Venmo's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #37bad7: 4 real palettes, including Patreon's brand system and Figma's brand system, as the accent.
Midnight Blue #191970
shipped8 real palettes, including Confluent's brand system and SoFi's brand system put Midnight Blue beside #37bad7, as the lead colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #37bad7 in 10 real palettes, including Confluent's brand system and Elastic's brand system, as the supporting colour.
Taupe #483c32
shippedTaupe is paired with #37bad7 in 10 real palettes, including Cursor's brand system and Crayon Box, as the text colour against it.
Real palettes that use #37bad7
Tints & shades
Harmonies
Contrast
| #37bad7 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.29:1 | fail | fail | fail | |
Aaon black | 9.17:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37bad7 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#37bad7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #37bad7
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #37bad7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/37bad7-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md