Color

#37b940

#37b940
hex#37b940
rgbrgb(55, 185, 64)
hslhsl(124, 54%, 47%)
oklchoklch(0.691 0.196 144)
Closest name: Intoxicate (#11bb55)Relative luminance 0.3588

Colors that go with #37b940

Charcoal, Royal Blue and Taupe lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b937b0

#6fb937 · #37b980

#4037b9 · #b94037

Split-complementary

Open in tool →

#8037b9 · #b9376f

#376fb9 · #b937b0 · #b98037

Contrast

#37b940 as textRatioAAAA largeAAAFix
Aaon white
2.57:1failfailfail
  • AA: use #28862e as the text (4.63:1)
  • AAA: use #1e6623 as the text (7.05:1)
  • AA: or shift the background to #383838 (4.57:1)
  • AAA: or shift the background to #141414 (7.17:1)
Aaon black
8.18:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37b940 as the background.

Brands using this color

Palettes built around it

mcpConnect your agent — build around #37b940
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #37b940 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/37b940-a2bea7-a24edf-1f2d26-edf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md