Color

#37294c

#37294c
hex#37294c
rgbrgb(55, 41, 76)
hslhsl(264, 30%, 23%)
oklchoklch(0.314 0.063 301.3)
Closest name: Deep Sea Base (#2c2c57)Relative luminance 0.0292

Colors that go with #37294c

Dark Olive Green, Sea Green and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3e4c29

#292d4c · #49294c

#4c3729 · #294c37

Split-complementary

Open in tool →

#4c4929 · #2d4c29

#4c292d · #3e4c29 · #294c49

Contrast

#37294c as textRatioAAAA largeAAAFix
Aaon white
13.26:1passpasspassPasses AAA — no fix needed.
Aaon black
1.58:1failfailfail
  • AA: use #8367ad as the text (4.51:1)
  • AAA: use #a38ec2 as the text (7.21:1)
  • AA: or shift the background to #999999 (4.65:1)
  • AAA: or shift the background to #bdbdbd (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37294c as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#37294c reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #37294c
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #37294c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/37294c-b19cc4-dfd34e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md