Color
#37015f
#37015frgb(55, 1, 95)hsl(274, 98%, 19%)oklch(0.275 0.143 302.8)Colors that go with #37015f
Charcoal, Royal Blue and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #37015f: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #37015f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #37015f: 5 real palettes, including Blue Mono and Glacier, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #37015f in 4 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #37015f: 9 real palettes, including Bank of America's brand system and Discover's brand system, as the accent.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #37015f: 6 real palettes, including Discover's brand system and FedEx's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #37015f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped3 real palettes, including Sketch's brand system and Penpot's brand system put Blue beside #37015f, as the accent.
Real palettes that use #37015f
Tints & shades
Harmonies
Contrast
| #37015f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.77:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.33:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37015f as the background.
Brands using this color
Fonts for this mood
#37015f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #37015f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/37015f-b79cc4-c2cb62-2d1f2d-eae9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md