Color

#3694ba

#3694ba
hex#3694ba
rgbrgb(54, 148, 186)
hslhsl(197, 55%, 47%)
oklchoklch(0.628 0.103 228.8)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2551

Colors that go with #3694ba

Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ba5b36

#36ba9d · #3652ba

#ba3694 · #94ba36

Split-complementary

Open in tool →

#ba3652 · #ba9d36

#9d36ba · #ba5b36 · #52ba36

Contrast

#3694ba as textRatioAAAA largeAAAFix
Aaon white
3.44:1failpassfail
  • AA: use #2e7e9e as the text (4.57:1)
  • AAA: use #225f77 as the text (7.07:1)
  • AA: or shift the background to #242424 (4.51:1)
Aaon black
6.1:1passpassfail
  • AAA: use #3da0c7 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3694ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3694ba reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3694ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3694ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3694ba-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md