Color

#368fe7

#368fe7
hex#368fe7
rgbrgb(54, 143, 231)
hslhsl(210, 79%, 56%)
oklchoklch(0.64 0.156 251.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.262

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e78f36

#36e7e7 · #3636e7

#e7368f · #8fe736

Split-complementary

Open in tool →

#e73636 · #e7e736

#e736e7 · #e78f36 · #36e736

Contrast

#368fe7 as textRatioAAAA largeAAAFix
Aaon white
3.37:1failpassfail
  • AA: use #1975d2 as the text (4.65:1)
  • AAA: use #1359a0 as the text (7.08:1)
  • AA: or shift the background to #242424 (4.61:1)
Aaon black
6.24:1passpassfail
  • AAA: use #4899ea as the text (7.02:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368fe7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#368fe7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #368fe7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #368fe7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/368fe7-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md