Color

#368cd3

#368cd3
hex#368cd3
rgbrgb(54, 140, 211)
hslhsl(207, 64%, 52%)
oklchoklch(0.622 0.135 247.3)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2424

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d37d36

#36d3cb · #363ed3

#d3368c · #8cd336

Split-complementary

Open in tool →

#d3363e · #d3cb36

#cb36d3 · #d37d36 · #3ed336

Contrast

#368cd3 as textRatioAAAA largeAAAFix
Aaon white
3.59:1failpassfail
  • AA: use #297abc as the text (4.56:1)
  • AAA: use #1f5c8e as the text (7.05:1)
  • AA: or shift the background to #1f1f1f (4.59:1)
Aaon black
5.85:1passpassfail
  • AAA: use #4f9bd8 as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368cd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#368cd3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #368cd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #368cd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/368cd3-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md