Color

#368add

#368add
hex#368add
rgbrgb(54, 138, 221)
hslhsl(210, 71%, 54%)
oklchoklch(0.623 0.149 251.3)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2418

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dd8a36

#36dddd · #3636dd

#dd368a · #8add36

Split-complementary

Open in tool →

#dd3636 · #dddd36

#dd36dd · #dd8a36 · #36dd36

Contrast

#368add as textRatioAAAA largeAAAFix
Aaon white
3.6:1failpassfail
  • AA: use #2378cd as the text (4.53:1)
  • AAA: use #1a5999 as the text (7.16:1)
  • AA: or shift the background to #1f1f1f (4.58:1)
Aaon black
5.84:1passpassfail
  • AAA: use #559ce2 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368add as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#368add reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #368add
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #368add and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/368add-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md