Color

#3501df

#3501df
hex#3501df
rgbrgb(53, 1, 223)
hslhsl(254, 99%, 44%)
oklchoklch(0.427 0.272 273.3)
Closest name: Busty Blue (#3300cc)Relative luminance 0.0611

Colors that go with #3501df

Charcoal, Cobalt Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#abdf01

#013cdf · #a401df

#df3501 · #01df35

Split-complementary

Open in tool →

#dfa401 · #3cdf01

#df013c · #abdf01 · #01dfa4

Contrast

#3501df as textRatioAAAA largeAAAFix
Aaon white
9.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.22:1failfailfail
  • AA: use #7e58fe as the text (4.71:1)
  • AAA: use #a185fe as the text (7.3:1)
  • AA: or shift the background to #b3b3b3 (4.51:1)
  • AAA: or shift the background to #dedede (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3501df as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3501df reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3501df
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3501df and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3501df-aa9cc4-dfbb4e-291f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md