Color

#3494ef

#3494ef
hex#3494ef
rgbrgb(52, 148, 239)
hslhsl(209, 85%, 57%)
oklchoklch(0.655 0.162 250.9)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.2814

Colors that go with #3494ef

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ef8e34

#34efeb · #3437ef

#ef3494 · #94ef34

Split-complementary

Open in tool →

#ef3437 · #efeb34

#eb34ef · #ef8e34 · #37ef34

Contrast

#3494ef as textRatioAAAA largeAAAFix
Aaon white
3.17:1failpassfail
  • AA: use #1176d4 as the text (4.6:1)
  • AAA: use #0d59a0 as the text (7.11:1)
  • AA: or shift the background to #292929 (4.59:1)
Aaon black
6.63:1passpassfail
  • AAA: use #3e99ef as the text (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3494ef as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3494ef reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3494ef
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3494ef and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3494ef-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md