Color

#348ada

#348ada
hex#348ada
rgbrgb(52, 138, 218)
hslhsl(209, 69%, 53%)
oklchoklch(0.621 0.146 250.1)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2397

Colors that go with #348ada

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#da8434

#34dad7 · #3437da

#da348a · #8ada34

Split-complementary

Open in tool →

#da3437 · #dad734

#d734da · #da8434 · #37da34

Contrast

#348ada as textRatioAAAA largeAAAFix
Aaon white
3.62:1failpassfail
  • AA: use #2478c6 as the text (4.59:1)
  • AAA: use #1c5b97 as the text (7.02:1)
  • AA: or shift the background to #1f1f1f (4.55:1)
Aaon black
5.79:1passpassfail
  • AAA: use #539bdf as the text (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #348ada as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#348ada reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #348ada
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #348ada and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/348ada-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md