Color

#318add

#318add
hex#318add
rgbrgb(49, 138, 221)
hslhsl(209, 72%, 53%)
oklchoklch(0.622 0.15 250.5)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2405

Colors that go with #318add

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#dd8431

#31dddb · #3134dd

#dd318a · #8add31

Split-complementary

Open in tool →

#dd3134 · #dddb31

#db31dd · #dd8431 · #34dd31

Contrast

#318add as textRatioAAAA largeAAAFix
Aaon white
3.61:1failpassfail
  • AA: use #2178ca as the text (4.56:1)
  • AAA: use #185995 as the text (7.24:1)
  • AA: or shift the background to #1f1f1f (4.56:1)
Aaon black
5.81:1passpassfail
  • AAA: use #509be2 as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #318add as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#318add reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #318add
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #318add and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/318add-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md