Color

#308fe8

#308fe8
hex#308fe8
rgbrgb(48, 143, 232)
hslhsl(209, 80%, 55%)
oklchoklch(0.639 0.159 250.8)
Closest name: Fresh Blue of Bel Air (#069af3)Relative luminance 0.261

Colors that go with #308fe8

Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e88930

#30e8e5 · #3034e8

#e8308f · #8fe830

Split-complementary

Open in tool →

#e83034 · #e8e530

#e530e8 · #e88930 · #34e830

Contrast

#308fe8 as textRatioAAAA largeAAAFix
Aaon white
3.38:1failpassfail
  • AA: use #1778d3 as the text (4.5:1)
  • AAA: use #11599c as the text (7.16:1)
  • AA: or shift the background to #242424 (4.6:1)
Aaon black
6.22:1passpassfail
  • AAA: use #479ceb as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #308fe8 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#308fe8 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #308fe8
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #308fe8 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/308fe8-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md