Color

#301ce9

#301ce9
hex#301ce9
rgbrgb(48, 28, 233)
hslhsl(246, 82%, 51%)
oklchoklch(0.45 0.274 270.9)
Closest name: Bluebonnet (#1c1cf0)Relative luminance 0.0734

Colors that go with #301ce9

Charcoal, Cobalt Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d4e91c

#1c6ee9 · #971ce9

#e9301c · #1ce930

Split-complementary

Open in tool →

#e9971c · #6ee91c

#e91c6e · #d4e91c · #1ce997

Contrast

#301ce9 as textRatioAAAA largeAAAFix
Aaon white
8.51:1passpasspassPasses AAA — no fix needed.
Aaon black
2.47:1failfailfail
  • AA: use #6f61ef as the text (4.63:1)
  • AAA: use #958bf4 as the text (7.28:1)
  • AA: or shift the background to #bdbdbd (4.53:1)
  • AAA: or shift the background to #ebebeb (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301ce9 as the background.

Brands using this color

Fonts for this mood

#301ce9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301ce9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301ce9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301ce9-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md