Color

#301ce3

#301ce3
hex#301ce3
rgbrgb(48, 28, 227)
hslhsl(246, 78%, 50%)
oklchoklch(0.442 0.268 271.3)
Closest name: Bluebonnet (#1c1cf0)Relative luminance 0.07

Colors that go with #301ce3

Charcoal, Cobalt Blue and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cfe31c

#1c6ce3 · #931ce3

#e3301c · #1ce330

Split-complementary

Open in tool →

#e3931c · #6ce31c

#e31c6c · #cfe31c · #1ce393

Contrast

#301ce3 as textRatioAAAA largeAAAFix
Aaon white
8.75:1passpasspassPasses AAA — no fix needed.
Aaon black
2.4:1failfailfail
  • AA: use #6e60eb as the text (4.54:1)
  • AAA: use #9389f0 as the text (7.08:1)
  • AA: or shift the background to #bababa (4.51:1)
  • AAA: or shift the background to #e6e6e6 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301ce3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301ce3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301ce3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301ce3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301ce3-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md