Color

#301adb

#301adb
hex#301adb
rgbrgb(48, 26, 219)
hslhsl(247, 79%, 48%)
oklchoklch(0.431 0.261 271.8)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0648

Colors that go with #301adb

Charcoal, Cornflower Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5db1a

#1a64db · #911adb

#db301a · #1adb30

Split-complementary

Open in tool →

#db911a · #64db1a

#db1a64 · #c5db1a · #1adb91

Contrast

#301adb as textRatioAAAA largeAAAFix
Aaon white
9.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.3:1failfailfail
  • AA: use #705fec as the text (4.54:1)
  • AAA: use #9588f1 as the text (7.07:1)
  • AA: or shift the background to #b8b8b8 (4.61:1)
  • AAA: or shift the background to #e3e3e3 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301adb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301adb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301adb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301adb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301adb-a59cc4-dfaa4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md