Color
#30196b
#30196brgb(48, 25, 107)hsl(257, 62%, 26%)oklch(0.303 0.133 288.7)Colors that go with #30196b
Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #30196b: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #30196b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #30196b, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #30196b: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #30196b: 4 real palettes, including Purina Pro Plan's brand system and Blue Mono, as the accent.
Crimson #dc143c
shippedCrimson is paired with #30196b in 5 real palettes, including Casper Sleep's brand system and Nintendo's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #30196b: 13 real palettes, including Bank of America's brand system and Panasonic's brand system, as the accent.
Light Pink #ffb6c1
shippedLight Pink shows up next to #30196b in 4 real palettes, including Railway's brand system and Sorbet, as the supporting colour.
Real palettes that use #30196b
Tints & shades
Harmonies
Contrast
| #30196b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.22:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.48:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30196b as the background.
Brands using this color
Fonts for this mood
#30196b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #30196b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/30196b-ac9cc4-dfc24e-291f2d-e9ebf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md