Color

#30173f

#30173f
hex#30173f
rgbrgb(48, 23, 63)
hslhsl(278, 47%, 17%)
oklchoklch(0.261 0.077 311)
Closest name: Midnight Velvet (#2a2243)Relative luminance 0.016

Colors that go with #30173f

Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#264017

#1c1740 · #40173a

#403117 · #174031

Split-complementary

Open in tool →

#3a4017 · #17401c

#401c17 · #264017 · #173a40

Contrast

#30173f as textRatioAAAA largeAAAFix
Aaon white
15.91:1passpasspassPasses AAA — no fix needed.
Aaon black
1.32:1failfailfail
  • AA: use #9b56c2 as the text (4.5:1)
  • AAA: use #b583d2 as the text (7.14:1)
  • AA: or shift the background to #8a8a8a (4.61:1)
  • AAA: or shift the background to #adadad (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #30173f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#30173f reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #30173f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #30173f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/30173f-ba9cc4-bbcb62-2d1f2c-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md