Coastal
Open in tool →Sea-teal, sky and sand — bright without shouting; works for travel, wellness, and anything near water.
Color
#2ca089
#2ca089
hex
#2ca089rgb
rgb(44, 160, 137)hsl
hsl(168, 57%, 40%)oklch
oklch(0.637 0.107 176.3)Closest name: Green Dynasty (#00988e)Relative luminance 0.2748
Colors that go with #2ca089
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #2ca089: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
shippedCopper is paired with #2ca089 in 5 real palettes, including Clean Beauty and Wellness, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #2ca089 in 4 real palettes, including Diner and Five Guys's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Midnight Blue #191970
shippedMidnight Blue is paired with #2ca089 in 4 real palettes, including Tide Pool and Fintech Trust, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Steel Blue #4682b4
shippedSteel Blue is paired with #2ca089 in 4 real palettes, including Fintech Trust and Ford's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Taupe #483c32
shippedTaupe is paired with #2ca089 in 13 real palettes, including Rain Garden and Clean Beauty, as the text colour against it — a combination designers have actually shipped, not a computed rotation.
Deep Pink #ff1493
complementaryDeep Pink sits directly opposite #2ca089 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cornflower Blue #6495ed
shippedCornflower Blue is paired with #2ca089 in 3 real palettes, including Arctic and Spotify's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Tints & shades
Harmonies
Contrast
| #2ca089 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.23:1 | fail | pass | fail | |
Aaon black | 6.5:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2ca089 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #2ca089
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2ca089 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2ca089-a2bebc-d459ad-1f2a2d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md