Color

#28434d

#28434d
hex#28434d
rgbrgb(40, 67, 77)
hslhsl(196, 32%, 23%)
oklchoklch(0.366 0.037 223.5)
Closest name: Cold and Dark (#154250)Relative luminance 0.05

Colors that go with #28434d

Dark Olive Green, Steel Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4d3228

#284d45 · #28314d

#4d2843 · #434d28

Split-complementary

Open in tool →

#4d2831 · #4d4528

#45284d · #4d3228 · #314d28

Contrast

#28434d as textRatioAAAA largeAAAFix
Aaon white
10.5:1passpasspassPasses AAA — no fix needed.
Aaon black
2:1failfailfail
  • AA: use #497b8d as the text (4.5:1)
  • AAA: use #689db1 as the text (7.05:1)
  • AA: or shift the background to #ababab (4.57:1)
  • AAA: or shift the background to #d4d4d4 (7.08:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28434d as the background.

Brands using this color

Fonts for this mood

#28434d reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #28434d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #28434d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/28434d-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md