Clean Beauty
Open in tool →Sage and clay on unbleached white — the nothing-to-hide palette for ingredient-led skincare.
Color
#253131
#253131
hex
#253131rgb
rgb(37, 49, 49)hsl
hsl(180, 14%, 17%)oklch
oklch(0.302 0.016 196.3)Closest name: Nightmare Fuel (#293135)Relative luminance 0.0281
Colors that go with #253131
Amber, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Amber #ffbf00
shippedAmber is paired with #253131 in 11 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped17 real palettes, including Headspace's brand system and Minecraft's brand system put Blue beside #253131, as the accent.
Blush Pink #e8b4b8
shipped6 real palettes, including Rain Garden and Blush put Blush Pink beside #253131, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #253131 in 5 real palettes, including Polaroid and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #253131: 10 real palettes, including Clean Beauty and Coastal, as the lead colour.
Champagne #f7e7ce
shipped8 real palettes, including Darkroom and Forest Floor put Champagne beside #253131, as the surface under it.
Chocolate #d2691e
shippedChocolate shows up next to #253131 in 4 real palettes, including Homestead and Wellness, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the near-white surface #253131 was made for — maximum legibility with no colour cast to argue with.
Real palettes that use #253131
Tints & shades
Harmonies
Contrast
| #253131 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 13.44:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.56:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #253131 as the background.
Brands using this color
Palettes built around it
Rain Garden
Open in tool →Wet-leaf teal and moss with a soft peach — an overcast spring, calmer than the bright version and better for long reading.
Still Water
Open in tool →Dusty teal and mist with a sand accent — low chroma, low contrast between colours, high contrast for text: the recipe for calm.
Fonts for this mood
#253131 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #253131
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #253131 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/253131-a2bbbe-d45994-1f272d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md