Pine & Birch
Open in tool →One deep pine on birch-white with sage and bark greys — Scandinavian forest: mostly light, one committed green.
Color
#243d2b
#243d2b
hex
#243d2brgb
rgb(36, 61, 43)hsl
hsl(137, 26%, 19%)oklch
oklch(0.334 0.044 152.3)Closest name: Everglade (#264334)Relative luminance 0.0389
Colors that go with #243d2b
Dark Olive Green, Sienna and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Dark Olive Green #556b2f
analogousshippedDark Olive Green is #243d2b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
triadicshippedSienna completes a triad with #243d2b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
analogousshippedTeal is #243d2b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #243d2b in 6 real palettes, including McDonald's's brand system and Beach Hut, as the lead colour.
Blue #0000ff
shipped12 real palettes, including Instacart's brand system and Jeep's brand system put Blue beside #243d2b, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Garden Wedding and Rain Garden put Blush Pink beside #243d2b, as the supporting colour.
Burlywood #deb887
shippedBurlywood is paired with #243d2b in 4 real palettes, including Polaroid and Chalkboard, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #243d2b: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #243d2b
Tints & shades
Harmonies
Contrast
| #243d2b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.82:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.78:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243d2b as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#243d2b reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #243d2b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #243d2b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/243d2b-a2bead-bb59d4-1f2d29-ebf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md