Color

#243ae5

#243ae5
hex#243ae5
rgbrgb(36, 58, 229)
hslhsl(233, 79%, 52%)
oklchoklch(0.471 0.252 267.5)
Closest name: Bluebonnet (#1c1cf0)Relative luminance 0.0906

Colors that go with #243ae5

Slate Gray, Olive Green and Charcoal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #243ae5

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e5cf24

#249be5 · #6e24e5

#e5243a · #3ae524

Split-complementary

Open in tool →

#e56e24 · #9be524

#e5249b · #e5cf24 · #24e56e

Contrast

#243ae5 as textRatioAAAA largeAAAFix
Aaon white
7.47:1passpasspassPasses AAA — no fix needed.
Aaon black
2.81:1failfailfail
  • AA: use #5668eb as the text (4.58:1)
  • AAA: use #8490f1 as the text (7.24:1)
  • AA: or shift the background to #c9c9c9 (4.51:1)
  • AAA: or shift the background to #fafafa (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243ae5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#243ae5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243ae5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243ae5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243ae5-9c9cc4-df884e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md