Color

#201ad1

#201ad1
hex#201ad1
rgbrgb(32, 26, 209)
hslhsl(242, 78%, 46%)
oklchoklch(0.411 0.254 268.5)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0565

Colors that go with #201ad1

Charcoal, Crimson and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cbd11a

#1a6fd1 · #7b1ad1

#d1201a · #1ad120

Split-complementary

Open in tool →

#d17b1a · #6fd11a

#d11a6f · #cbd11a · #1ad17b

Contrast

#201ad1 as textRatioAAAA largeAAAFix
Aaon white
9.86:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #6965ec as the text (4.67:1)
  • AAA: use #918ef1 as the text (7.34:1)
  • AA: or shift the background to #b0b0b0 (4.55:1)
  • AAA: or shift the background to #dbdbdb (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #201ad1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#201ad1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #201ad1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #201ad1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/201ad1-a29cc4-df9e4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md