Color

#1d96bf

#1d96bf
hex#1d96bf
rgbrgb(29, 150, 191)
hslhsl(195, 74%, 43%)
oklchoklch(0.63 0.115 227.3)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2584

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bf451d

#1dbf96 · #1d45bf

#bf1d96 · #96bf1d

Split-complementary

Open in tool →

#bf1d45 · #bf961d

#961dbf · #bf451d · #45bf1d

Contrast

#1d96bf as textRatioAAAA largeAAAFix
Aaon white
3.41:1failpassfail
  • AA: use #187ea0 as the text (4.63:1)
  • AAA: use #125e78 as the text (7.25:1)
  • AA: or shift the background to #242424 (4.56:1)
Aaon black
6.17:1passpassfail
  • AAA: use #1ea1cc as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1d96bf as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#1d96bf reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1d96bf
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1d96bf and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1d96bf-9cb5c4-df4e70-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md