Velvet
Open in tool →Burgundy and plum on near-black with a brass accent — theatre, wine, and anything that wants to feel after-dark.
Color
#17070a
#17070a
hex
#17070argb
rgb(23, 7, 10)hsl
hsl(349, 53%, 6%)oklch
oklch(0.156 0.03 8.2)Closest name: Noir Fiction (#150811)Relative luminance 0.0036
Colors that go with #17070a
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #17070a without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #17070a in 16 real palettes, including Ember and Ahrefs's brand system, as the accent.
Blue #0000ff
shipped18 real palettes, including Robinhood's brand system and Pfizer's brand system put Blue beside #17070a, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #17070a in 10 real palettes, including Render's brand system and Twitch's brand system, as the lead colour.
Brown #a52a2a
shipped4 real palettes, including Velvet and Garnet put Brown beside #17070a, as the lead colour.
Burgundy #800020
shipped4 real palettes, including Mailchimp's brand system and Rare Beauty's brand system put Burgundy beside #17070a, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #17070a: 7 real palettes, including Estate and Diner, as the supporting colour.
Champagne #f7e7ce
shipped9 real palettes, including Midnight Luxe and Coffee Bar put Champagne beside #17070a, as the text colour against it.
Real palettes that use #17070a
Tints & shades
Harmonies
Contrast
| #17070a as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 19.6:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.07:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #17070a as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Garnet
Open in tool →Garnet, carnelian and citrine on a wine-black — the warm jewel set for spirits, theatre and jewellery itself.
Fonts for this mood
#17070a reads as warm, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #17070a
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #17070a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/17070a-c49c9f-62cb85-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md