brandsweets

Color

#120ef1

#120ef1
hex#120ef1
rgbrgb(18, 14, 241)
hslhsl(241, 89%, 50%)
oklchoklch(0.441 0.294 265.6)
Closest name: Burning Ultrablue (#150aec)Relative luminance 0.0679
CoolVividTechnicalModern
Open in palette toolCheck contrastWhat goes with it ↓

Colors that go with #120ef1

Charcoal, Crimson and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #120ef1

Activision· brandAlaska Airlines· brandBBC· brandBinance· brand

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →
120ef1edf10e

#edf10e

Analogous

Open in tool →
120ef10e7cf1830ef1

#0e7cf1 · #830ef1

Triadic

Open in tool →
120ef1f1120e0ef112

#f1120e · #0ef112

Split-complementary

Open in tool →
120ef1f1830e7cf10e

#f1830e · #7cf10e

Tetradic

Open in tool →
120ef1f10e7cedf10e0ef183

#f10e7c · #edf10e · #0ef183

Contrast

#120ef1 as textRatioAAAA largeAAAFix
Aaon white
8.9:1passpasspassPasses AAA — no fix needed.
Aaon black
2.36:1failfailfail
  • AA: use #6260f6 as the text (4.52:1)
  • AAA: use #8d8bf8 as the text (7.18:1)
  • AA: or shift the background to #bababa (4.59:1)
  • AAA: or shift the background to #e6e6e6 (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #120ef1 as the background.

Brands using this color

Fonts for this mood

#120ef1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →
mcpConnect your agent — build around #120ef1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

›analyze #120ef1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/120ef1-a19cc4-df9b4e-261f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md