Color
#072dda
#072ddargb(7, 45, 218)hsl(229, 94%, 44%)oklch(0.435 0.255 264.6)Colors that go with #072dda
Charcoal, Crimson and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #072dda: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #072dda — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #072dda: 6 real palettes, including Qualcomm's brand system and Canva's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #072dda: 6 real palettes, including Unilever's brand system and Pixar's brand system, as the accent.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #072dda: 8 real palettes, including Cargo's brand system and Readymag's brand system, as the lead colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #072dda: 4 real palettes, including 3M's brand system and MLB's brand system, as the supporting colour.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #072dda in 6 real palettes, including Spotify's brand system and Unity's brand system, as the lead colour.
Midnight Blue #191970
shipped13 real palettes, including Monzo's brand system and Sketch's brand system put Midnight Blue beside #072dda, as the lead colour.
Real palettes that use #072dda
Tints & shades
Harmonies
Contrast
| #072dda as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.76:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.4:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #072dda as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#072dda reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #072dda and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/072dda-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md