Color

#0726da

#0726da
hex#0726da
rgbrgb(7, 38, 218)
hslhsl(231, 94%, 44%)
oklchoklch(0.427 0.261 264.7)
Closest name: Brutally Blue (#0022dd)Relative luminance 0.0649

Colors that go with #0726da

Charcoal, Crimson and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#daba07

#0790da · #5107da

#da0726 · #26da07

Split-complementary

Open in tool →

#da5107 · #90da07

#da0790 · #daba07 · #07da51

Contrast

#0726da as textRatioAAAA largeAAAFix
Aaon white
9.14:1passpasspassPasses AAA — no fix needed.
Aaon black
2.3:1failfailfail
  • AA: use #4d67f9 as the text (4.62:1)
  • AAA: use #798dfb as the text (7.02:1)
  • AA: or shift the background to #b8b8b8 (4.61:1)
  • AAA: or shift the background to #e3e3e3 (7.12:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0726da as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0726da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0726da
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0726da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0726da-9c9ec4-df834e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md