Color

#0718ca

#0718ca
hex#0718ca
rgbrgb(7, 24, 202)
hslhsl(235, 93%, 41%)
oklchoklch(0.394 0.253 264.9)
Closest name: mediumblue (#0000cd)Relative luminance 0.0496

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#caba07

#0779ca · #5807ca

#ca0718 · #18ca07

Split-complementary

Open in tool →

#ca5807 · #79ca07

#ca0779 · #caba07 · #07ca58

Contrast

#0718ca as textRatioAAAA largeAAAFix
Aaon white
10.54:1passpasspassPasses AAA — no fix needed.
Aaon black
1.99:1failfailfail
  • AA: use #5865f9 as the text (4.64:1)
  • AAA: use #848efb as the text (7.24:1)
  • AA: or shift the background to #ababab (4.59:1)
  • AAA: or shift the background to #d4d4d4 (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0718ca as the background.

Brands using this color

Fonts for this mood

#0718ca reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0718ca
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0718ca and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0718ca-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md