Color
#0398ba
#0398bargb(3, 152, 186)hsl(191, 97%, 37%)oklch(0.63 0.115 221.2)Colors that go with #0398ba
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0398ba: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #0398ba: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Amber #ffbf00
shippedAmber is paired with #0398ba in 6 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0398ba: 5 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #0398ba: 7 real palettes, including Telegram's brand system and Snowflake AI Data Cloud's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #0398ba: 17 real palettes, including Gopro's brand system and Peacock, as the lead colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #0398ba in 6 real palettes, including Ledger Dark and Sapphire & Gold, as the lead colour.
Midnight Blue #191970
shipped11 real palettes, including SoFi's brand system and Ford's brand system put Midnight Blue beside #0398ba, as the accent.
Real palettes that use #0398ba
Tints & shades
Harmonies
Contrast
| #0398ba as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.38:1 | fail | pass | fail | |
Aaon black | 6.2:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0398ba as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#0398ba reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0398ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0398ba-a2b6be-df4e7a-1f252d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md