Lagoon
Open in tool →Turquoise and teal with a sand-yellow on white — shallow tropical water; the deep teal text is the reef.
Color
#00bdaa
#00bdaa
hex
#00bdaargb
rgb(0, 189, 170)hsl
hsl(174, 100%, 37%)oklch
oklch(0.716 0.128 182.3)Closest name: Emerald Bliss (#4cbdac)Relative luminance 0.393
Colors that go with #00bdaa
Charcoal, Hot Pink and Cornflower Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #00bdaa: softer than #000 and cool enough to feel like part of the same palette.
Hot Pink #ff69b4
complementaryshippedHot Pink sits directly opposite #00bdaa on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #00bdaa: 4 real palettes, including Canva's brand system and Spotify's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #00bdaa in 4 real palettes, including Riot Games's brand system and DuckDuckGo's brand system, as the supporting colour.
Midnight Blue #191970
shipped6 real palettes, including Ford's brand system and Fintech Trust put Midnight Blue beside #00bdaa, as the lead colour.
Mustard Yellow #ffdb58
shipped4 real palettes, including Crayon Box and Fresh Juice put Mustard Yellow beside #00bdaa, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #00bdaa in 5 real palettes, including Khan Academy's brand system and Brilliant's brand system, as the accent.
Taupe #483c32
shippedTaupe is paired with #00bdaa in 12 real palettes, including Crayon Box and Resort, as the text colour against it.
Real palettes that use #00bdaa
Tints & shades
Harmonies
Contrast
| #00bdaa as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.37:1 | fail | fail | fail | |
Aaon black | 8.86:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #00bdaa as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #00bdaa
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #00bdaa and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/00bdaa-a2bebe-d459a1-1f292d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md