Lido
Open in tool →Pool blue, watermelon and sun on white — the poolside summer set; the deep teal text keeps it from going juvenile.
Color
#00a7d1
#00a7d1
hex
#00a7d1rgb
rgb(0, 167, 209)hsl
hsl(192, 100%, 41%)oklch
oklch(0.677 0.127 224.1)Closest name: Blue Ocean (#009dc4)Relative luminance 0.3224
Colors that go with #00a7d1
Charcoal, Tomato and Terracotta lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #00a7d1: softer than #000 and cool enough to feel like part of the same palette.
Tomato #ff6347
split-complementshippedTomato is a split-complement of #00a7d1: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Terracotta #e2725b
complementaryshippedTerracotta sits directly opposite #00a7d1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #00a7d1 in 7 real palettes, including Salesforce's brand system and Blueprint, as the accent.
Blue #0000ff
shipped5 real palettes, including Canva's brand system and Warp's brand system put Blue beside #00a7d1, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #00a7d1: 7 real palettes, including Gopro's brand system and Coca-Cola's brand system, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including SoFi's brand system and Confluent's brand system put Midnight Blue beside #00a7d1, as the accent.
Mustard Yellow #ffdb58
shipped4 real palettes, including Lido and Diner put Mustard Yellow beside #00a7d1, as the accent.
Real palettes that use #00a7d1
Tints & shades
Harmonies
Contrast
| #00a7d1 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 2.82:1 | fail | fail | fail | |
Aaon black | 7.45:1 | pass | pass | pass | Passes AAA — no fix needed. |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #00a7d1 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#00a7d1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #00a7d1
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #00a7d1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/00a7d1-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md