Color

#0097bd

#0097bd
hex#0097bd
rgbrgb(0, 151, 189)
hslhsl(192, 100%, 37%)
oklchoklch(0.628 0.118 223.9)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2581

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd2600

#00bd84 · #0039bd

#bd0097 · #97bd00

Split-complementary

Open in tool →

#bd0039 · #bd8400

#8400bd · #bd2600 · #39bd00

Contrast

#0097bd as textRatioAAAA largeAAAFix
Aaon white
3.41:1failpassfail
  • AA: use #007e9e as the text (4.69:1)
  • AAA: use #005e75 as the text (7.35:1)
  • AA: or shift the background to #242424 (4.55:1)
Aaon black
6.16:1passpassfail
  • AAA: use #00a3cc as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0097bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0097bd reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0097bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0097bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0097bd-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md