Color
#00384c
#00384crgb(0, 56, 76)hsl(196, 100%, 15%)oklch(0.319 0.063 229.3)Colors that go with #00384c
Crimson, Royal Blue and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #00384c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #00384c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
analogousshippedTeal is #00384c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #00384c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #00384c in 7 real palettes, including Beach Hut and McDonald's's brand system, as the supporting colour.
Blue #0000ff
shipped14 real palettes, including Alaska Airlines's brand system and Jeep's brand system put Blue beside #00384c, as the accent.
Blush Pink #e8b4b8
shipped5 real palettes, including Rain Garden and Garden Wedding put Blush Pink beside #00384c, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #00384c: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #00384c
Tints & shades
Harmonies
Contrast
| #00384c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 12.57:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.67:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #00384c as the background.
Brands using this color
Fonts for this mood
#00384c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #00384c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/00384c-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md