Color
#00294c
#00294crgb(0, 41, 76)hsl(208, 100%, 15%)oklch(0.276 0.078 249.7)Colors that go with #00294c
Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #00294c: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #00294c — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Rust #b7410e
split-complementshippedRust is a split-complement of #00294c: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #00294c on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Slate Blue #6a5acd
analogousshippedSlate Blue is #00294c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
analogousshippedTeal is #00294c's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #00294c in 6 real palettes, including Beach Hut and Blueprint, as the supporting colour.
Blue #0000ff
shipped17 real palettes, including Monzo's brand system and Sketch's brand system put Blue beside #00294c, as the accent.
Real palettes that use #00294c
Tints & shades
Harmonies
Contrast
| #00294c as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.77:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.42:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #00294c as the background.
Brands using this color
Fonts for this mood
#00294c reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #00294c and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/00294c-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md