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Instacart

Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get gro…

verifiedinstacart.com

Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you <b>in as fast as 1 hour</b> or select curbside pickup from your favorite local stores.

Color

primary
Deep Teal
#043b2b

Primary brand color: CTAs, links, active states.

secondary
Forest Green
#108910

Secondary brand color.

accent
Blue
#0000ee

Accent: highlights and secondary emphasis.

surface
White
#ffffff

Page and card background.

text
Black
#000000

Body text on surface.

Typography

heading → Instacart Sansbody → Instacart Sans
Instacart Sansinstacart-sans
custom

Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get gro…

Weights:
400, 600, 700

Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient
linear-gradient(135deg in oklab, #043b2b 0%, #108910 100%)

Worst-case contrast — white 4.56:1 AA · black 1.67:1

Aa
Hero--brand-gradient-hero
linear-gradient(135deg in oklab, #27352f 0%, #5c7b59 100%)

Worst-case contrast — white 4.74:1 AA · black 1.64:1 · ink #ffffff

Aa
Button--brand-gradient-button
linear-gradient(180deg in oklch shorter hue, #134635 0%, #003121 100%)

Worst-case contrast — white 10.74:1 AA · black 1.46:1 · ink #ffffff

Logo Inventory

Instacart primary logo
primary
svg
Instacart wordmark logo
wordmark
svg
Instacart mono logo
mono
svg
Instacart favicon logo
favicon
png
Instacart app-icon logo
app-icon
png
mcpConnect your agent to Instacart
live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/instacart-com/mcp
.mcp.json
{
  "mcpServers": {
    "brandsweets-instacart-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/instacart-com/mcp"
    }
  }
}
claude codeclaude mcp add --transport http brandsweets-instacart-com https://mcp.brandsweets.com/instacart-com/mcp

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