← Instacart

Guidelines deck

4 boards · page order preserved

  1. Brand Guidelinesinstacart.com

    Instacart

    Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get gro…

    InstacartCover
    01Covercover
  2. Tokens · Color

    Color System

    primary
    primary#043B2B
    50950
    AA 12.6
    surface
    surface#FFFFFF
    50950
    text
    text#000000
    50950
    AA 21.0
    accent
    accent#0000EE
    50950
    secondary
    secondary#108910
    50950
    InstacartColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Instacart Sanscustom

    Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get gro…

    Regular400Semibold600Bold700
    InstacartType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Instacart
    light
    Instacart
    dark
    Instacart
    brand
    wordmark
    Instacart
    light
    Instacart
    dark
    Instacart
    brand
    inverse
    Instacart
    light
    Instacart
    dark
    Instacart
    brand
    mono
    Instacart
    light
    Instacart
    dark
    Instacart
    brand
    app-icon
    IN
    light
    IN
    dark
    IN
    brand
    favicon
    IN
    light
    IN
    dark
    IN
    brand
    Favicon legibilityfavicon · at native px
    IN
    16px
    IN
    20px
    IN
    24px
    InstacartLogo Suite
    04Logo Suitelogo-suite