# Instacart

> Generated by BrandSweets from the instacart-com BrandDoc (v2, schema 1). Do not edit by hand.

## Identity

**Tagline:** Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get gro…

**Domain:** instacart.com


Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get groceries, alcohol, home essentials, and more delivered to you <b>in as fast as 1 hour</b> or select curbside pickup from your favorite local stores.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | — | `#043b2b` | — | Primary brand color: CTAs, links, active states. |
| `secondary` | — | `#108910` | — | Secondary brand color. |
| `accent` | — | `#0000ee` | — | Accent: highlights and secondary emphasis. |
| `surface` | — | `#ffffff` | — | Page and card background. |
| `text` | — | `#000000` | — | Body text on surface. |

### Scales

- **primary:** 50 `#f0faf7`, 100 `#d9f2eb`, 200 `#a9f9e2`, 300 `#75f5d1`, 400 `#45f2c1`, 500 `#1aefb3`, 600 `#0fd29a`, 700 `#0cac7e`, 800 `#098662`, 900 `#0d5943`, 950 `#043b2b`
- **secondary:** 50 `#f0f9f0`, 100 `#daf1da`, 200 `#adf5ad`, 300 `#7bef7b`, 400 `#4dea4d`, 500 `#24e524`, 600 `#18c918`, 700 `#13a413`, 800 `#108910`, 900 `#115511`, 950 `#0b370b`
- **accent:** 50 `#efeffa`, 100 `#d7d7f4`, 200 `#a3a3ff`, 300 `#6b6bff`, 400 `#3838ff`, 500 `#0a0aff`, 600 `#0000ee`, 700 `#0000b8`, 800 `#00008f`, 900 `#08085e`, 950 `#05053d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#000000`

## Typography

### Families

#### Instacart Sans `instacart-sans`
- **Source:** custom
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `"Instacart Sans", "Instacart Sans Fallback", Arial, sans-serif`
- **Licensing:** Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license.

### Role assignments

- **heading:** Instacart Sans (`instacart-sans`)
- **body:** Instacart Sans (`instacart-sans`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Logos

### primary
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22%23343538%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20size%3D%2224%22%20color%3D%22systemGrayscale70%22%20aria-hidden%3D%22true%22%3E%3Cpath%20d%3D%22M20%206H4v2h16zM4%2011h16v2H4zM4%2016h16v2H4z%22%2F%3E%3C%2Fsvg%3E
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 24px w (screen)
- **Allowed backgrounds:** any

### wordmark
- **Formats:**
  - `svg` (150×24): data:image/svg+xml,%3Csvg%20viewBox%3D%220%200%20150%2024%22%20width%3D%22150%22%20height%3D%2224%22%20fill%3D%22none%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%3E%3Cpath%20d%3D%22m57.86%2012.87-1.992-.183c-1.306-.114-1.832-.572-1.832-1.374%200-.939.801-1.557%202.358-1.557%201.466%200%202.199.64%202.313%201.671h4.672c-.298-3.045-2.45-5.198-6.847-5.198-4.58%200-7.1%202.336-7.1%205.427%200%202.886%201.58%204.466%205.497%204.787l1.97.16c1.533.115%202.083.641%202.083%201.557%200%20.962-.801%201.672-2.45%201.672-1.535%200-2.45-.687-2.61-1.9h-4.925c.435%203.32%202.771%205.518%207.512%205.518%204.603%200%207.145-2.358%207.145-5.542%200-3.091-1.695-4.671-5.794-5.038ZM41.738%206.229c-2.931%200-4.672%201.534-5.496%204.672h-.298V6.504h-4.626v16.672h4.924v-9.71c0-2.222%201.145-3.435%203.206-3.435%202.038%200%203.046%201.26%203.046%203.412v9.733h4.923V12.573c0-4.031-2.107-6.344-5.68-6.344ZM26.532%200C24.86%200%2023.6%201.1%2023.6%202.771c0%201.672%201.237%202.771%202.909%202.771%201.672%200%202.908-1.1%202.908-2.771C29.417%201.122%2028.181%200%2026.532%200ZM28.982%206.504h-4.924v16.672h4.924V6.504ZM71.394%202.977h-3.137c-.092%202.68-1.237%203.847-3.802%204.053v3.39h2.016v7.328c0%203.687%202.106%205.702%206.297%205.702.788%200%201.573-.1%202.336-.297V19.19a6.777%206.777%200%200%201-1.19.091c-1.764%200-2.52-.664-2.52-2.519V10.42h4.329V6.504h-4.329V2.977ZM149.486%2010.42V6.504h-4.328V2.977h-3.092c-.069%201.855-.618%202.931-1.832%203.527v11.244c0%203.687%202.107%205.702%206.298%205.702.788%200%201.573-.1%202.336-.297V19.19a6.781%206.781%200%200%201-1.191.091c-1.764%200-2.519-.664-2.519-2.519V10.42h4.328ZM133.364%2011.153h-.298v-4.65h-4.557v16.673h4.924v-9.023c0-2.497%201.122-3.55%203.687-3.55.435%200%20.916.046%201.58.16V6.458a4.064%204.064%200%200%200-1.397-.229c-1.993%200-3.367%201.145-3.939%204.924ZM101.921%2019.237c-2.313%200-3.985-1.535-3.985-4.512%200-2.656%201.557-4.305%203.939-4.305%202.038%200%203.206%201.145%203.55%202.977h4.992c-.481-4.283-3.549-7.168-8.473-7.168-5.405%200-8.954%203.664-8.954%208.68%200%205.198%203.412%208.541%208.885%208.541%204.97%200%208.199-2.77%208.657-7.26h-4.993c-.274%201.833-1.534%203.047-3.618%203.047ZM84.265%206.229c-4.283%200-6.87%202.107-7.329%205.885h4.718c.16-1.305%201.008-1.992%202.496-1.992%201.511%200%202.198.687%202.198%201.672%200%20.824-.526%201.26-1.877%201.511l-2.245.413c-3.961.732-5.473%202.358-5.473%204.946%200%202.954%202.084%204.81%204.97%204.81%202.358%200%203.893-1.1%204.603-3.848h.297v3.55h4.65V12.298c0-3.779-2.268-6.069-7.008-6.069Zm-.55%2013.878c-1.328%200-2.084-.71-2.084-1.764%200-.87.527-1.465%201.832-1.763l.916-.206c.79-.183%201.403-.427%201.97-.917v1.764c0%202.038-1.077%202.886-2.634%202.886ZM119.257%206.229c-4.283%200-6.87%202.107-7.328%205.885h4.717c.161-1.305%201.008-1.992%202.496-1.992%201.512%200%202.199.687%202.199%201.672%200%20.824-.527%201.26-1.878%201.511l-2.244.413c-3.962.732-5.474%202.358-5.474%204.946%200%202.954%202.084%204.81%204.97%204.81%202.359%200%203.893-1.1%204.603-3.848h.298v3.55h4.649V12.298c0-3.779-2.268-6.069-7.008-6.069Zm-.55%2013.878c-1.328%200-2.084-.71-2.084-1.764%200-.87.527-1.465%201.832-1.763l.916-.206c.79-.183%201.404-.427%201.97-.917v1.764c0%202.038-1.076%202.886-2.634%202.886Z%22%20fill%3D%22%23003D29%22%2F%3E%3Cpath%20d%3D%22M15.77%203.989c-1.012%200-1.734.441-2.4%201.399l-1.92%202.757V.275H6.87v7.87L4.95%205.388c-.665-.958-1.387-1.399-2.4-1.399C1.022%203.989.005%205.117%200%206.507c-.004%201.19.557%201.966%201.74%202.728l7.42%204.78%207.42-4.78c1.183-.762%201.744-1.538%201.74-2.728-.004-1.39-1.022-2.518-2.55-2.518Z%22%20fill%3D%22%230AAD0A%22%2F%3E%3Cpath%20d%3D%22M9.16%2015.16c4.41%200%208.025%203.292%208.015%208.016H1.145C1.136%2018.454%204.75%2015.16%209.16%2015.16Z%22%20fill%3D%22%23FF7009%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### mono
- **Formats:**
  - `svg` (28×15): data:image/svg+xml,%3Csvg%20id%3D%22prefix__Layer_1%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20x%3D%220%22%20y%3D%220%22%20viewBox%3D%220%200%2030%2014%22%20xml%3Aspace%3D%22preserve%22%20width%3D%2228%22%20height%3D%2215%22%20aria-hidden%3D%22true%22%20fill%3D%22%23242529%22%3E%3Cg%20id%3D%22prefix__final---dec.11-2020_1_%22%3E%3Cg%20id%3D%22prefix___x30_208-our-toggle_2_%22%20transform%3D%22translate(-1275%20-200)%22%3E%3Cpath%20d%3D%22M7.4%2012.8h6.8l3.1-11.6H7.4C4.2%201.2%201.6%203.8%201.6%207s2.6%205.8%205.8%205.8%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bfill%3A%23fff%22%20transform%3D%22translate(1275%20200)%22%20id%3D%22prefix__Final-Copy-2_2_%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3Cg%20id%3D%22prefix__final---dec.11-2020%22%3E%3Cg%20id%3D%22prefix___x30_208-our-toggle%22%20transform%3D%22translate(-1275%20-200)%22%3E%3Cg%20id%3D%22prefix__Final-Copy-2%22%20transform%3D%22translate(1275%20200)%22%3E%3Cpath%20d%3D%22M22.6%200H7.4c-3.9%200-7%203.1-7%207s3.1%207%207%207h15.2c3.9%200%207-3.1%207-7s-3.2-7-7-7m-21%207c0-3.2%202.6-5.8%205.8-5.8h9.9l-3.1%2011.6H7.4c-3.2%200-5.8-2.6-5.8-5.8%22%20style%3D%22fill-rule%3Aevenodd%3Bclip-rule%3Aevenodd%3Bfill%3A%2306f%22%2F%3E%3Cpath%20id%3D%22prefix__x%22%20d%3D%22M24.6%204c.2.2.2.6%200%20.8L22.5%207l2.2%202.2c.2.2.2.6%200%20.8s-.6.2-.8%200l-2.2-2.2-2.2%202.2c-.2.2-.6.2-.8%200s-.2-.6%200-.8L20.8%207l-2.2-2.2c-.2-.2-.2-.6%200-.8s.6-.2.8%200l2.2%202.2L23.8%204c.2-.2.6-.2.8%200%22%20style%3D%22fill%3A%23fff%22%2F%3E%3Cpath%20id%3D%22prefix__y%22%20d%3D%22M12.7%204.1c.2.2.3.6.1.8L8.6%209.8c-.1.1-.2.2-.3.2-.2.1-.5.1-.7-.1L5.4%207.7c-.2-.2-.2-.6%200-.8s.6-.2.8%200L8%208.6l3.8-4.5c.2-.2.6-.2.9%200%22%20style%3D%22fill%3A%2306f%22%2F%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fg%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any

### inverse
- **Formats:**
  - `svg` (24×24): data:image/svg+xml,%3Csvg%20width%3D%2224%22%20height%3D%2224%22%20viewBox%3D%220%200%2024%2024%22%20fill%3D%22%23ffffff%22%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20size%3D%2224%22%20color%3D%22systemGrayscale70%22%20aria-hidden%3D%22true%22%3E%3Cstyle%3E*%7Bfill%3A%23ffffff%3Bcolor%3A%23ffffff%7D%3C%2Fstyle%3E%3Cpath%20d%3D%22M20%206H4v2h16zM4%2011h16v2H4zM4%2016h16v2H4z%22%2F%3E%3C%2Fsvg%3E
- **Allowed backgrounds:** any
- **Notes:** Derived from primary (flattened to #ffffff for dark backgrounds). Auto-generated — review before use.

### favicon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

### app-icon
- **Formats:**
  - `png`: data:image/png;base64,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
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/instacart-com/tokens.json
- Tokens (CSS): /b/instacart-com/brand.css
- This document: /b/instacart-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/instacart-com/mcp
- Agent integration guide: /agents.md