{
  "$generatedBy": "BrandSweets tokens.json — instacart-com v2",
  "brand": {
    "slug": "instacart-com",
    "name": "Instacart",
    "version": 2,
    "schemaVersion": "1"
  },
  "identity": {
    "name": "Instacart",
    "tagline": "Order same-day delivery or pickup from more than 300 retailers and grocers. Download the Instacart app or start shopping online now with Instacart to get gro…"
  },
  "colors": {
    "primary": {
      "hex": "#043b2b",
      "usage": "Primary brand color: CTAs, links, active states.",
      "scale": {
        "50": "#f0faf7",
        "100": "#d9f2eb",
        "200": "#a9f9e2",
        "300": "#75f5d1",
        "400": "#45f2c1",
        "500": "#1aefb3",
        "600": "#0fd29a",
        "700": "#0cac7e",
        "800": "#098662",
        "900": "#0d5943",
        "950": "#043b2b"
      }
    },
    "secondary": {
      "hex": "#108910",
      "usage": "Secondary brand color.",
      "scale": {
        "50": "#f0f9f0",
        "100": "#daf1da",
        "200": "#adf5ad",
        "300": "#7bef7b",
        "400": "#4dea4d",
        "500": "#24e524",
        "600": "#18c918",
        "700": "#13a413",
        "800": "#108910",
        "900": "#115511",
        "950": "#0b370b"
      }
    },
    "accent": {
      "hex": "#0000ee",
      "usage": "Accent: highlights and secondary emphasis.",
      "scale": {
        "50": "#efeffa",
        "100": "#d7d7f4",
        "200": "#a3a3ff",
        "300": "#6b6bff",
        "400": "#3838ff",
        "500": "#0a0aff",
        "600": "#0000ee",
        "700": "#0000b8",
        "800": "#00008f",
        "900": "#08085e",
        "950": "#05053d"
      }
    },
    "surface": {
      "hex": "#ffffff",
      "usage": "Page and card background.",
      "scale": {
        "50": "#ffffff",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#212121"
      }
    },
    "text": {
      "hex": "#000000",
      "usage": "Body text on surface.",
      "scale": {
        "50": "#f5f5f5",
        "100": "#e6e6e6",
        "200": "#d1d1d1",
        "300": "#b5b5b5",
        "400": "#9c9c9c",
        "500": "#858585",
        "600": "#707070",
        "700": "#5c5c5c",
        "800": "#474747",
        "900": "#333333",
        "950": "#000000"
      }
    }
  },
  "typography": {
    "families": {
      "instacart-sans": {
        "family": "Instacart Sans",
        "source": "custom",
        "stack": "\"Instacart Sans\", \"Instacart Sans Fallback\", Arial, sans-serif",
        "weights": [
          400,
          600,
          700
        ],
        "licensingNote": "Auto-detected web font; provenance unconfirmed. Reference only — never rehost without a license."
      }
    },
    "roles": {
      "heading": {
        "familyRef": "instacart-sans",
        "stack": "\"Instacart Sans\", \"Instacart Sans Fallback\", Arial, sans-serif"
      },
      "body": {
        "familyRef": "instacart-sans",
        "stack": "\"Instacart Sans\", \"Instacart Sans Fallback\", Arial, sans-serif"
      }
    },
    "scale": [
      {
        "name": "sm",
        "sizeRem": 0.875,
        "lineHeight": 1.5
      },
      {
        "name": "base",
        "sizeRem": 1,
        "lineHeight": 1.6
      },
      {
        "name": "lg",
        "sizeRem": 1.25,
        "lineHeight": 1.4
      },
      {
        "name": "xl",
        "sizeRem": 1.75,
        "lineHeight": 1.25
      },
      {
        "name": "2xl",
        "sizeRem": 2.25,
        "lineHeight": 1.15
      },
      {
        "name": "display",
        "sizeRem": 3.5,
        "lineHeight": 1.05,
        "letterSpacingEm": -0.02
      }
    ]
  }
}