Ford

Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inv…

Automotiveverifiedford.com

Ford Motor Company was founded by Henry Ford in Dearborn, Michigan in 1903 and made the automobile affordable with the Model T and the moving assembly line. The blue oval with the script wordmark dates to 1927 and has changed only subtly since.

Color

primary

Ford Blue

#00095b

The blue oval — Ford's brand blue. Source: Ford brand centre (brand.ford.com): Ford Blue #00095B; Ford flat logo SVG (Wikimedia Commons) oval fill #00095B.

secondary

Dark Cyan

#00a5b5

Secondary brand color.

accent

Deep Navy

#00095b

Accent: highlights and secondary emphasis.

surface

White

#ffffff

Page and card background.

text

Near Black

#111111

Body text on surface.

Typography

body → Inter

Interinter

google

Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inv…

Weights:: 400, 600, 700

Gradient

Derived from the colour roles, interpolated perceptually. The same three tokens ship in brand.css and tokens.json.

Brand--brand-gradient

linear-gradient(135deg in oklab, #00095b 0%, #00a5b5 100%)

Worst-case contrast — white 2.98:1 · black 1.19:1

Hero--brand-gradient-hero

linear-gradient(135deg in oklab, #01071a 0%, #587b80 100%)

Worst-case contrast — white 4.61:1 AA · black 1.05:1 · ink #ffffff

Button--brand-gradient-button

linear-gradient(180deg in oklch shorter hue, #021867 0%, #01004f 100%)

Worst-case contrast — white 15.80:1 AA · black 1.11:1 · ink #ffffff

Voice & Tone

confidentgroundedAmerican

Do

+Speak plainly about capability and durability.
+Keep the blue oval in Ford Blue or white.

Don't

−Don't stretch or re-letter the script.
−Don't use hype words like 'revolutionary'.

Logo Inventory

mark

svg

favicon

png

Marks from Simple Icons (CC0). Licences and attribution

mcpConnect your agent to Ford

live endpoint

Point any MCP client at this brand and every session grounds itself in the real system — colors, type, voice, usage rules. Read-only.

endpointhttps://mcp.brandsweets.com/ford-com/mcp

.mcp.json

{
  "mcpServers": {
    "brandsweets-ford-com": {
      "type": "http",
      "url": "https://mcp.brandsweets.com/ford-com/mcp"
    }
  }
}

claude codeclaude mcp add --transport http brandsweets-ford-com https://mcp.brandsweets.com/ford-com/mcp

Ford trademarks and logos belong to their owner. Shown for identification (nominative use); not affiliated or endorsed. Owner of this brand? Request a correction or removal →