# Ford

> Generated by BrandSweets from the ford-com BrandDoc (v4, schema 1). Do not edit by hand.

## Identity

**Tagline:** Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inv…

**Mission:** To help build a better world, where every person is free to move and pursue their dreams.

**Sector:** Automotive

**Founded:** 1903

**Domain:** ford.com

**Guidelines:** https://brand.ford.com/


Ford Motor Company was founded by Henry Ford in Dearborn, Michigan in 1903 and made the automobile affordable with the Model T and the moving assembly line. The blue oval with the script wordmark dates to 1927 and has changed only subtly since.

## Voice

**Tone:** confident, grounded, American

### Do

- Speak plainly about capability and durability.
- Keep the blue oval in Ford Blue or white.

### Don't

- Don't stretch or re-letter the script.
- Don't use hype words like 'revolutionary'.

## Colors

| Role | Name | Hex | Dark | Usage |
| --- | --- | --- | --- | --- |
| `primary` | Ford Blue | `#00095b` | — | The blue oval — Ford's brand blue. Source: Ford brand centre (brand.ford.com): Ford Blue #00095B; Ford flat logo SVG (Wikimedia Commons) oval fill #00095B. |
| `secondary` | Dark Cyan | `#00a5b5` | — | Secondary brand color. |
| `accent` | Deep Navy | `#00095b` | — | Accent: highlights and secondary emphasis. |
| `surface` | White | `#ffffff` | — | Page and card background. |
| `text` | Near Black | `#111111` | — | Body text on surface. |

### Scales

- **primary:** 50 `#eff0fa`, 100 `#d7daf4`, 200 `#a3acff`, 300 `#6b7aff`, 400 `#384cff`, 500 `#0a23ff`, 600 `#0016e0`, 700 `#0012b8`, 800 `#000e8f`, 900 `#00095b`, 950 `#050b3d`
- **secondary:** 50 `#eff9fa`, 100 `#d7f1f4`, 200 `#a3f7ff`, 300 `#6bf3ff`, 400 `#38eeff`, 500 `#0aebff`, 600 `#00cee0`, 700 `#00a5b5`, 800 `#00838f`, 900 `#08575e`, 950 `#05393d`
- **accent:** 50 `#eff0fa`, 100 `#d7daf4`, 200 `#a3acff`, 300 `#6b7aff`, 400 `#384cff`, 500 `#0a23ff`, 600 `#0016e0`, 700 `#0012b8`, 800 `#000e8f`, 900 `#00095b`, 950 `#050b3d`
- **surface:** 50 `#ffffff`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#212121`
- **text:** 50 `#f5f5f5`, 100 `#e6e6e6`, 200 `#d1d1d1`, 300 `#b5b5b5`, 400 `#9c9c9c`, 500 `#858585`, 600 `#707070`, 700 `#5c5c5c`, 800 `#474747`, 900 `#333333`, 950 `#111111`

## Typography

### Families

#### Inter `inter`
- **Source:** google
- **Weights:** 400 Regular, 600 Semibold, 700 Bold
- **Fallback stack:** `Inter, system-ui, sans-serif`

### Role assignments

- **body:** Inter (`inter`)

### Scale

| Step | Size (rem) | Line height | Tracking (em) |
| --- | --- | --- | --- |
| sm | 0.875 | 1.5 | — |
| base | 1 | 1.6 | — |
| lg | 1.25 | 1.4 | — |
| xl | 1.75 | 1.25 | — |
| 2xl | 2.25 | 1.15 | — |
| display | 3.5 | 1.05 | -0.02 |

## Gradients

Derived from the colour roles (perceptual interpolation; same tokens in brand.css / tokens.json):

- **--brand-gradient:** `linear-gradient(135deg in oklab, #00095b 0%, #00a5b5 100%)` — worst-case contrast white 2.98:1, black 1.19:1
- **--brand-gradient-hero:** `linear-gradient(135deg in oklab, #01071a 0%, #587b80 100%)` — ink #ffffff; worst-case contrast white 4.61:1 AA, black 1.05:1
- **--brand-gradient-button:** `linear-gradient(180deg in oklch shorter hue, #021867 0%, #01004f 100%)` — ink #ffffff; hover `linear-gradient(180deg in oklch shorter hue, #062170 0%, #000558 100%)`; active `linear-gradient(180deg in oklch shorter hue, #000d5e 0%, #010041 100%)`

## Logos

### mark
- **Formats:**
  - `svg` (24×24): https://iihdrqhzaupyssngtrja.supabase.co/storage/v1/object/public/brand-assets/workspaces/9fa09c23-9560-4b2e-87b6-eae0d28b47fe/brands/14ad3496-1a52-4218-a379-9dc23c19a135/logos/mark-simpleicons-96f676cfd7f669e1.svg
- **Clearspace:** 1× logo-height — Default clearspace of one logo-height on all sides (auto-seeded; refine after review).
- **Min size:** 16px w (screen)
- **Allowed backgrounds:** any
- **Notes:** Brand mark from Simple Icons (CC0 1.0, public domain). source: simple-icons · slug: ford · artwork citation: https://secure.ford.com/brochures/

### favicon
- **Formats:**
  - `png`: https://www.ford.com/acslibs/content/dam/na/ford/en_us/img/shared/shortcut-icon-180px.png
- **Allowed backgrounds:** any

## Boards

- **Cover** — `cover` (`board-cover`)
- **Color System** — `color-system` (`board-colors`)
- **Type Specimen** — `type-specimen` (`board-type`)
- **Logo Suite** — `logo-suite` (`board-logos`)

## Resources

- Tokens (JSON): /b/ford-com/tokens.json
- Tokens (CSS): /b/ford-com/brand.css
- This document: /b/ford-com/brand.md
- MCP endpoint (public read): mcp.brandsweets.com/ford-com/mcp
- Agent integration guide: /agents.md