← Ford

Guidelines deck

4 boards · page order preserved

  1. Automotive1903

    https://www.ford.com/

    Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inv…

    FordCover
    01Covercover
  2. Tokens · Color

    Color System

    Ford Blue
    primary#00095B
    50950
    AA 17.6
    White
    surface#FFFFFF
    50950
    Near Black
    text#111111
    50950
    AA 18.9
    Deep Navy
    accent#00095B
    50950
    Dark Cyan
    secondary#00A5B5
    50950
    FordColor System
    02Color Systemcolor-system
  3. Tokens · Typography

    Type Specimen

    Aa
    Intergoogle

    Ford® is Built for America. Discover the latest lineup in new Ford vehicles! Explore hybrid & electric vehicle options, see photos, build & price, search inv…

    Regular400Semibold600Bold700
    FordType Specimen
    03Type Specimentype-specimen
  4. Identity · Marks

    Logo Suite

    primaryclear 1× logo heightmin 24px · screen
    Ford
    light
    Ford
    dark
    Ford
    brand
    favicon
    FO
    light
    FO
    dark
    FO
    brand
    markclear 1× logo heightmin 16px · screen
    FO
    light
    FO
    dark
    FO
    brand
    Favicon legibilityfavicon · at native px
    FO
    16px
    FO
    20px
    FO
    24px
    FordLogo Suite
    04Logo Suitelogo-suite