Brand gradient

Webflow gradient

The gradient Webflow's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#146cf4 #ffa666 #6ca7ff

Open in the maker Webflow colors →Full brand page →

Source: webflow.com
Extracted: 2 September 2026
Version: 5

Webflow

black text · worst 4.48:1 · AA large

white 1.93 failsblack 4.48 AA largebanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (4.63:1) without adjusting L.

white 1.88 failsblack 4.63 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #5c77a4 0%, #d6b7a2 100%)

tailwind v4

bg-linear-to-br/oklch from-[#5c77a4] to-[#d6b7a2]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.06 so white ink gets as close as the ±0.1 bound allows to AA on the surface and both states (worst 4.50:1). Ink is below AA (4.50:1 at the worst point) — use it for large text only, or pick a darker/lighter primary for buttons.

white 5.13 AAblack 2.93 failsbanding high

Get started

hover

active

label ink below AA — large text only

css

linear-gradient(180deg in oklch shorter hue, #0965ed 0%, #004bd1 100%)

tailwind v4

bg-linear-to-b/oklch from-[#0965ed] to-[#004bd1]

Variants

Tonal ramp

Open in maker →

white 2.31 failsblack 2.07 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #73acff 0%, #146cf4 50%, #002eb6 100%)

tailwind v4

bg-linear-to-br/oklch from-[#73acff] via-[#146cf4] to-[#002eb6]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 4.40 AA largeblack 4.47 AA largebanding high

css

linear-gradient(135deg in oklab, #146cf4 0%, #1981a9 100%)

tailwind v4

bg-linear-to-br/oklab from-[#146cf4] to-[#1981a9]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 4.59 AAblack 4.21 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #146cf4 0%, #986e16 100%)

tailwind v4

bg-linear-to-br/oklch from-[#146cf4] to-[#986e16]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 4.66 AAblack 4.17 AA largebanding medium

css

linear-gradient(135deg in oklab, #146cf4 0%, #d81e3e 100%)

tailwind v4

bg-linear-to-br/oklab from-[#146cf4] to-[#d81e3e]

Report — brand gradient

white ink: worst 1.93:1 at 100% (fails AA); black ink: worst 4.48:1 at 0% (AA-large only) → use black text.
Body text fails AA everywhere on this gradient; large text (≥24px / 19px bold) is fine. Add a scrim or lower the chroma for body copy.
Banding medium: ~6px bands at 1440px — add grain 11 (≈1% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.93:1, black 4.48:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #146cf4 0%, #ffa666 100%);
  /* hero — worst-case contrast: white 1.88:1, black 4.63:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #5c77a4 0%, #d6b7a2 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 5.13:1 AA, black 2.93:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #0965ed 0%, #004bd1 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #196ff8 0%, #0055db 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #005ce2 0%, #0040c7 100%);
  --brand-gradient-button-ink: #ffffff;
  /* button ink: 4.5:1 — below AA */
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#146cf4"/><stop offset="7.14%" stop-color="#5269f7"/><stop offset="14.29%" stop-color="#7366f5"/><stop offset="21.43%" stop-color="#8e65f0"/><stop offset="28.57%" stop-color="#a664e7"/><stop offset="35.71%" stop-color="#ba65dc"/><stop offset="42.86%" stop-color="#cc66ce"/><stop offset="50%" stop-color="#dc69bf"/><stop offset="57.14%" stop-color="#e96db0"/><stop offset="64.29%" stop-color="#f373a0"/><stop offset="71.43%" stop-color="#fb7a91"/><stop offset="78.57%" stop-color="#ff8482"/><stop offset="85.71%" stop-color="#ff8e76"/><stop offset="92.86%" stop-color="#ff9a6c"/><stop offset="100%" stop-color="#ffa666"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.078,
              0.424,
              0.957
            ],
            "hex": "#146cf4"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.651,
              0.4
            ],
            "hex": "#ffa666"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #146cf4 0%, #ffa666 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.927,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.481,
              "at": 0,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.361,
              0.467,
              0.643
            ],
            "hex": "#5c77a4"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.839,
              0.718,
              0.635
            ],
            "hex": "#d6b7a2"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #5c77a4 0%, #d6b7a2 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.883,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 4.63,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.035,
              0.396,
              0.929
            ],
            "hex": "#0965ed"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.294,
              0.82
            ],
            "hex": "#004bd1"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #0965ed 0%, #004bd1 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #196ff8 0%, #0055db 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #005ce2 0%, #0040c7 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.127,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.927,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#146cf4 #ffa666 #6ca7ff

mcpConnect your agent — Webflow's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for webflow-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Webflow and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Webflow. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md