Brand gradient

Paddle gradient

The gradient Paddle's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#fddd35 #ff0000 #ffd400

Open in the maker Paddle colors →Full brand page →

Source: paddle.com
Extracted: 2 September 2026
Version: 4

Paddle

black text · worst 5.25:1 · AA

white 1.35 failsblack 5.25 AAbanding medium

Hero and button

Hero background

Open in maker →

Chroma ×0.35 so it can carry text; ink black (inkFor at the midpoint). Passes AA for that ink at the worst point (5.72:1) without adjusting L.

white 1.35 failsblack 5.72 AAbanding medium

css

linear-gradient(135deg in oklab, #e8deb1 0%, #b97369 100%)

tailwind v4

bg-linear-to-br/oklab from-[#e8deb1] to-[#b97369]

Button / CTA

Open in maker →

ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. Black ink passes AA on the surface and both states (worst 12.44:1).

white 1.23 failsblack 13.74 AAbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #ffea48 0%, #f0d01b 100%)

tailwind v4

bg-linear-to-b/oklch from-[#ffea48] to-[#f0d01b]

Variants

Tonal ramp

Open in maker →

white 1.08 failsblack 8.51 AAbanding high

css

linear-gradient(135deg in oklch shorter hue, #fffa9d 0%, #fddd35 50%, #c1a300 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fffa9d] via-[#fddd35] to-[#c1a300]

Analogous

Open in maker →

Partner hue from the analogous rule at the source colour's lightness.

white 1.35 failsblack 15.27 AAbanding high

css

linear-gradient(135deg in oklab, #fddd35 0%, #fdd5ad 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fddd35] to-[#fdd5ad]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 1.29 failsblack 15.33 AAbanding medium

css

linear-gradient(135deg in oklch shorter hue, #fddd35 0%, #d5dbfd 100%)

tailwind v4

bg-linear-to-br/oklch from-[#fddd35] to-[#d5dbfd]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 1.32 failsblack 15.51 AAbanding medium

css

linear-gradient(135deg in oklab, #fddd35 0%, #a7eafd 100%)

tailwind v4

bg-linear-to-br/oklab from-[#fddd35] to-[#a7eafd]

Report — brand gradient

white ink: worst 1.35:1 at 0% (fails AA); black ink: worst 5.25:1 at 100% (AA) → use black text.
Banding medium: ~7px bands at 1440px — add grain 12 (≈1% soft-light noise) or shorten the ramp.
24/64 samples left sRGB by more than 5% and were gamut-mapped (oklab); expect slight hue drift there.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 1.35:1, black 5.25:1 AA */
  --brand-gradient: linear-gradient(135deg in oklab, #fddd35 0%, #ff0000 100%);
  /* hero — worst-case contrast: white 1.35:1, black 5.72:1 AA; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #e8deb1 0%, #b97369 100%);
  --brand-gradient-hero-ink: #000000;
  /* button — worst-case contrast: white 1.23:1, black 13.74:1 AA */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #ffea48 0%, #f0d01b 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #fff585 0%, #fada2f 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #ffe03a 0%, #e6c600 100%);
  --brand-gradient-button-ink: #000000;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#fddd35"/><stop offset="7.14%" stop-color="#ffd232"/><stop offset="14.29%" stop-color="#ffc72f"/><stop offset="21.43%" stop-color="#ffbc2b"/><stop offset="28.57%" stop-color="#ffb128"/><stop offset="35.71%" stop-color="#ffa624"/><stop offset="42.86%" stop-color="#ff9a21"/><stop offset="50%" stop-color="#ff8e1d"/><stop offset="57.14%" stop-color="#ff821a"/><stop offset="64.29%" stop-color="#ff7516"/><stop offset="71.43%" stop-color="#ff6712"/><stop offset="78.57%" stop-color="#ff570e"/><stop offset="85.71%" stop-color="#ff4609"/><stop offset="92.86%" stop-color="#ff3004"/><stop offset="100%" stop-color="#ff0000"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.992,
              0.867,
              0.208
            ],
            "hex": "#fddd35"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0,
              0
            ],
            "hex": "#ff0000"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #fddd35 0%, #ff0000 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 1.349,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 5.252,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.91,
              0.871,
              0.694
            ],
            "hex": "#e8deb1"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.725,
              0.451,
              0.412
            ],
            "hex": "#b97369"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #e8deb1 0%, #b97369 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#000000",
          "contrast": {
            "white": {
              "ratio": 1.354,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 5.719,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              1,
              0.918,
              0.282
            ],
            "hex": "#ffea48"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.941,
              0.816,
              0.106
            ],
            "hex": "#f0d01b"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #ffea48 0%, #f0d01b 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#000000",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #fff585 0%, #fada2f 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #ffe03a 0%, #e6c600 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 1.227,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 13.743,
              "at": 1,
              "passesAA": true,
              "passesAALarge": true
            },
            "suggestedInk": "#000000"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#fddd35 #ff0000 #ffd400

mcpConnect your agent — Paddle's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for paddle-com — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Paddle and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Paddle. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md