Brand gradient

Netflix gradient

The gradient Netflix's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#e50914 #468254 #3860be

Open in the maker Netflix colors →Full brand page →

Source: netflix.com
Extracted: 2 September 2026
Version: 5

Netflix

white text · worst 4.56:1 · AA

white 4.56 AAblack 4.37 AA largebanding high

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.01 until the ink passes AA at the worst point (4.59:1).

white 4.59 AAblack 4.24 AA largebanding high

css

linear-gradient(135deg in oklab, #a3655c 0%, #627565 100%)

tailwind v4

bg-linear-to-br/oklab from-[#a3655c] to-[#627565]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.06 so white ink passes AA on the surface and both states (worst 4.59:1).

white 5.11 AAblack 3.09 AA largebanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #de0008 0%, #ba0000 100%)

tailwind v4

bg-linear-to-b/oklch from-[#de0008] to-[#ba0000]

Variants

Tonal ramp

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white 2.40 failsblack 2.22 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #ff8374 0%, #e50914 50%, #920000 100%)

tailwind v4

bg-linear-to-br/oklch from-[#ff8374] via-[#e50914] to-[#920000]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 4.78 AAblack 4.32 AA largebanding high

css

linear-gradient(135deg in oklab, #e50914 0%, #db087a 100%)

tailwind v4

bg-linear-to-br/oklab from-[#e50914] to-[#db087a]

Complementary

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Partner hue from the complementary rule at the source colour's lightness. ΔH 179° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 3.89 AA largeblack 4.37 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #e50914 0%, #078b99 100%)

tailwind v4

bg-linear-to-br/oklch from-[#e50914] to-[#078b99]

Triadic

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Partner hue from the triadic rule at the source colour's lightness.

white 3.94 AA largeblack 4.37 AA largebanding medium

css

linear-gradient(135deg in oklab, #e50914 0%, #07943b 100%)

tailwind v4

bg-linear-to-br/oklab from-[#e50914] to-[#07943b]

Report — brand gradient

white ink: worst 4.56:1 at 97% (AA); black ink: worst 4.37:1 at 2% (AA-large only) → use white text.
Banding high: ~9px bands at 1440px — add grain 18 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 4.56:1 AA, black 4.37:1 AA-large */
  --brand-gradient: linear-gradient(135deg in oklab, #e50914 0%, #468254 100%);
  /* hero — worst-case contrast: white 4.59:1 AA, black 4.24:1 AA-large; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklab, #a3655c 0%, #627565 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.11:1 AA, black 3.09:1 AA-large */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #de0008 0%, #ba0000 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #e91419 0%, #c90000 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #d20000 0%, #ab0000 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#e50914"/><stop offset="7.14%" stop-color="#dc291c"/><stop offset="14.29%" stop-color="#d43a23"/><stop offset="21.43%" stop-color="#cb4529"/><stop offset="28.57%" stop-color="#c24f2e"/><stop offset="35.71%" stop-color="#b95733"/><stop offset="42.86%" stop-color="#af5e37"/><stop offset="50%" stop-color="#a5643b"/><stop offset="57.14%" stop-color="#9b6a3f"/><stop offset="64.29%" stop-color="#906f43"/><stop offset="71.43%" stop-color="#847347"/><stop offset="78.57%" stop-color="#77774a"/><stop offset="85.71%" stop-color="#697b4e"/><stop offset="92.86%" stop-color="#597f51"/><stop offset="100%" stop-color="#468254"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.898,
              0.035,
              0.078
            ],
            "hex": "#e50914"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.275,
              0.51,
              0.329
            ],
            "hex": "#468254"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #e50914 0%, #468254 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 4.559,
              "at": 0.9674,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 4.369,
              "at": 0.0218,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.639,
              0.396,
              0.361
            ],
            "hex": "#a3655c"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.384,
              0.459,
              0.396
            ],
            "hex": "#627565"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklab, #a3655c 0%, #627565 100%)",
          "interpolation": "oklab",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.592,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 4.239,
              "at": 0.9567,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.871,
              0,
              0.031
            ],
            "hex": "#de0008"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.729,
              0,
              0
            ],
            "hex": "#ba0000"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #de0008 0%, #ba0000 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #e91419 0%, #c90000 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #d20000 0%, #ab0000 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.11,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 3.088,
              "at": 1,
              "passesAA": false,
              "passesAALarge": true
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#e50914 #468254 #3860be

mcpConnect your agent — Netflix's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for netflix — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Netflix and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Netflix. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md