Brand color

Netflix Red

#e50914

hex#e50914

rgbrgb(229, 9, 20)

hslhsl(357, 92%, 47%)

oklchoklch(0.581 0.235 28)

From Netflix brand colorsRelative luminance 0.169

Warm Vivid Playful Bold

Open in palette tool Check contrast

Netflix Red on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 6 public brands that use it and the palettes it appears in.

Tints & shades

Tints — toward white

f5141f f62c37 f7454e f85d65 f97b81 fb9398 fcacb0 fdc4c7 feddde fff5f6

Shades — toward black

d30913 ba0811 a6070f 93060d 7f050b 670409 530307 400306 270204 140102

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

e50914 0ae6db

#0ae6db

Analogous

Open in tool →

e50914 e60a83 e66d0a

#e60a83 · #e66d0a

Triadic

Open in tool →

e50914 15e60a 0a15e6

#15e60a · #0a15e6

Split-complementary

Open in tool →

e50914 0ae66d 0a83e6

#0ae66d · #0a83e6

Tetradic

Open in tool →

e50914 83e60a 0ae6db 6d0ae6

#83e60a · #0ae6db · #6d0ae6

Contrast

Netflix Red as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.79:1	pass	pass	fail	AAA: use #b00710 as the text (7.28:1)
Aaon black	4.38:1	fail	pass	fail	AA: use #eb0a15 as the text (4.59:1) AAA: use #f9676e as the text (7.19:1) AA: or shift the background to #fafafa (4.59:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Netflix Red as the background.

Brands using this color

Fonts for this mood

Netflix Red reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around Netflix Red

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #e50914 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/e50914-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md