Brand gradient
Datadog gradient
The gradient Datadog's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.
- Source
- datadoghq.com
- Extracted
- Version
- 5
Hero and button
Hero background
Open in maker →Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). Passes AA for that ink at the worst point (6.11:1) without adjusting L.
linear-gradient(135deg in oklab, #574a71 0%, #89544c 100%)
bg-linear-to-br/oklab from-[#574a71] to-[#89544c]
Button / CTA
Open in maker →ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. White ink passes AA on the surface and both states (worst 6.32:1).
linear-gradient(180deg in oklch shorter hue, #6e39b3 0%, #581d99 100%)
bg-linear-to-b/oklch from-[#6e39b3] to-[#581d99]
Variants
Tonal ramp
Open in maker →linear-gradient(135deg in oklch shorter hue, #9766e2 0%, #632ca6 50%, #320063 100%)
bg-linear-to-br/oklch from-[#9766e2] via-[#632ca6] to-[#320063]
Analogous
Open in maker →Partner hue from the analogous rule at the source colour's lightness.
linear-gradient(135deg in oklab, #632ca6 0%, #2835cb 100%)
bg-linear-to-br/oklab from-[#632ca6] to-[#2835cb]
Complementary
Open in maker →Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.
linear-gradient(135deg in oklch shorter hue, #632ca6 0%, #4d5820 100%)
bg-linear-to-br/oklch from-[#632ca6] to-[#4d5820]
Triadic
Open in maker →Partner hue from the triadic rule at the source colour's lightness.
linear-gradient(135deg in oklab, #632ca6 0%, #72461f 100%)
bg-linear-to-br/oklab from-[#632ca6] to-[#72461f]
Report — brand gradient
- white ink: worst 6.53:1 at 99% (AA); black ink: worst 2.43:1 at 1% (fails AA) → use white text.
- Banding high: ~9px bands at 1440px — add grain 18 (≈2% soft-light noise) or shorten the ramp.
Export
The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.
:root {
/* Brand gradient (derived) */
/* worst-case contrast: white 6.53:1 AA, black 2.43:1 */
--brand-gradient: linear-gradient(135deg in oklab, #632ca6 0%, #bf0000 100%);
/* hero — worst-case contrast: white 6.11:1 AA, black 2.62:1; ink passes AA at the worst point */
--brand-gradient-hero: linear-gradient(135deg in oklab, #574a71 0%, #89544c 100%);
--brand-gradient-hero-ink: #ffffff;
/* button — worst-case contrast: white 7.24:1 AA, black 2.05:1 */
--brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #6e39b3 0%, #581d99 100%);
--brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #7743bd 0%, #6029a3 100%);
--brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #662fa9 0%, #50108f 100%);
--brand-gradient-button-ink: #ffffff;
}<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#632ca6"/><stop offset="7.14%" stop-color="#69309e"/><stop offset="14.29%" stop-color="#6f3295"/><stop offset="21.43%" stop-color="#76348d"/><stop offset="28.57%" stop-color="#7c3584"/><stop offset="35.71%" stop-color="#82357b"/><stop offset="42.86%" stop-color="#893572"/><stop offset="50%" stop-color="#903369"/><stop offset="57.14%" stop-color="#963260"/><stop offset="64.29%" stop-color="#9d2f56"/><stop offset="71.43%" stop-color="#a42b4b"/><stop offset="78.57%" stop-color="#ab2640"/><stop offset="85.71%" stop-color="#b11f32"/><stop offset="92.86%" stop-color="#b81521"/><stop offset="100%" stop-color="#bf0000"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>
{
"gradient": {
"brand": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
0.388,
0.173,
0.651
],
"hex": "#632ca6"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.749,
0,
0
],
"hex": "#bf0000"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(135deg in oklab, #632ca6 0%, #bf0000 100%)",
"interpolation": "oklab",
"angle": 135,
"name": "brand",
"contrast": {
"white": {
"ratio": 6.531,
"at": 0.986,
"passesAA": true,
"passesAALarge": true
},
"black": {
"ratio": 2.434,
"at": 0.006,
"passesAA": false,
"passesAALarge": false
},
"suggestedInk": "#ffffff"
}
}
},
"$description": "The canonical brand gradient (--brand-gradient)."
},
"hero": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
0.341,
0.29,
0.443
],
"hex": "#574a71"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.537,
0.329,
0.298
],
"hex": "#89544c"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(135deg in oklab, #574a71 0%, #89544c 100%)",
"interpolation": "oklab",
"angle": 135,
"name": "hero",
"ink": "#ffffff",
"contrast": {
"white": {
"ratio": 6.111,
"at": 1,
"passesAA": true,
"passesAALarge": true
},
"black": {
"ratio": 2.623,
"at": 0,
"passesAA": false,
"passesAALarge": false
},
"suggestedInk": "#ffffff"
}
}
},
"$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
},
"button": {
"$type": "gradient",
"$value": [
{
"color": {
"colorSpace": "srgb",
"components": [
0.431,
0.224,
0.702
],
"hex": "#6e39b3"
},
"position": 0
},
{
"color": {
"colorSpace": "srgb",
"components": [
0.345,
0.114,
0.6
],
"hex": "#581d99"
},
"position": 1
}
],
"$extensions": {
"com.brandsweets": {
"kind": "linear",
"css": "linear-gradient(180deg in oklch shorter hue, #6e39b3 0%, #581d99 100%)",
"interpolation": "oklch",
"hue": "shorter",
"angle": 180,
"name": "button",
"ink": "#ffffff",
"states": {
"hover": "linear-gradient(180deg in oklch shorter hue, #7743bd 0%, #6029a3 100%)",
"active": "linear-gradient(180deg in oklch shorter hue, #662fa9 0%, #50108f 100%)"
},
"contrast": {
"white": {
"ratio": 7.243,
"at": 0,
"passesAA": true,
"passesAALarge": true
},
"black": {
"ratio": 2.051,
"at": 1,
"passesAA": false,
"passesAALarge": false
},
"suggestedInk": "#ffffff"
}
}
},
"$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
}
}
}Colours
Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.
https://mcp.brandsweets.com/gradients/mcpclaude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp
›brand_gradients for datadoghq-com — give me the hero CSS and the ink that passes AA, then a version in oklch
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Datadog and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Datadog. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md