Brand gradient

Behance gradient

The gradient Behance's published colour tokens imply, derived by a pure function of the palette: primary → secondary in OKLab (OKLCH shorter hue when the hues are more than 140° apart; a tonal ramp when they are within ΔE 0.15), then a hero background with an ink that passes AA at the worst point along the line, a button surface with hover and active states, and the variant contact sheet. Same inputs, same gradients, forever — which is what makes them citable; the same values are served as --brand-gradient in the brand's brand.css.

#1769ff #003ecb #d00d00

Open in the maker Behance colors →Full brand page →

Source: behance.net
Extracted: 2 September 2026
Version: 4

Behance

white text · worst 2.28:1 · fails

white 2.28 failsblack 2.05 failsbanding high

Hero and button

Hero background

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Chroma ×0.35 so it can carry text; ink white (inkFor at the midpoint). L shifted −0.19 until the ink passes AA at the worst point (4.70:1).

white 4.70 AAblack 1.12 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #627591 0%, #243f70 50%, #070c39 100%)

tailwind v4

bg-linear-to-br/oklch from-[#627591] via-[#243f70] to-[#070c39]

Button / CTA

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ΔL 0.08 top→bottom in the primary's hue (a lit surface, not a rainbow); hover L +0.03, active L −0.03. L shifted −0.06 so white ink passes AA on the surface and both states (worst 4.53:1).

white 5.10 AAblack 2.94 failsbanding high

Get started

hover

active

label ink passes AA on all three

css

linear-gradient(180deg in oklch shorter hue, #0e62f8 0%, #0047dc 100%)

tailwind v4

bg-linear-to-b/oklch from-[#0e62f8] to-[#0047dc]

Variants

Tonal ramp

Open in maker →

white 2.28 failsblack 2.05 failsbanding high

css

linear-gradient(135deg in oklch shorter hue, #78adff 0%, #1769ff 50%, #0027c0 100%)

tailwind v4

bg-linear-to-br/oklch from-[#78adff] via-[#1769ff] to-[#0027c0]

Analogous

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Partner hue from the analogous rule at the source colour's lightness.

white 4.29 AA largeblack 4.49 AA largebanding high

css

linear-gradient(135deg in oklab, #1769ff 0%, #0083b0 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1769ff] to-[#0083b0]

Complementary

Open in maker →

Partner hue from the complementary rule at the source colour's lightness. ΔH 180° > 140° — interpolating in oklch (shorter hue) keeps the midpoint saturated.

white 3.98 AA largeblack 4.50 AA largebanding medium

css

linear-gradient(135deg in oklch shorter hue, #1769ff 0%, #9a6f00 100%)

tailwind v4

bg-linear-to-br/oklch from-[#1769ff] to-[#9a6f00]

Triadic

Open in maker →

Partner hue from the triadic rule at the source colour's lightness.

white 4.62 AAblack 4.17 AA largebanding medium

css

linear-gradient(135deg in oklab, #1769ff 0%, #df0034 100%)

tailwind v4

bg-linear-to-br/oklab from-[#1769ff] to-[#df0034]

Report — brand gradient

white ink: worst 2.28:1 at 0% (fails AA); black ink: worst 2.05:1 at 100% (fails AA) → use white text.
Neither ink passes AA at the worst point — treat as decorative or add a scrim (rgba(0,0,0,.35) typically lifts white ink past 4:1).
Banding high: ~11px bands at 1440px — add grain 23 (≈2% soft-light noise) or shorten the ramp.

Export

The custom properties below are byte-identical to the gradient block in brand.css; the DTCG token is what tokens.json carries.

css custom properties · brand.css

:root {
  /* Brand gradient (derived) */
  /* worst-case contrast: white 2.28:1, black 2.05:1 */
  --brand-gradient: linear-gradient(135deg in oklch shorter hue, #78adff 0%, #1769ff 50%, #0027c0 100%);
  /* hero — worst-case contrast: white 4.70:1 AA, black 1.12:1; ink passes AA at the worst point */
  --brand-gradient-hero: linear-gradient(135deg in oklch shorter hue, #627591 0%, #243f70 50%, #070c39 100%);
  --brand-gradient-hero-ink: #ffffff;
  /* button — worst-case contrast: white 5.10:1 AA, black 2.94:1 */
  --brand-gradient-button: linear-gradient(180deg in oklch shorter hue, #0e62f8 0%, #0047dc 100%);
  --brand-gradient-button-hover: linear-gradient(180deg in oklch shorter hue, #1b6cff 0%, #0051e6 100%);
  --brand-gradient-button-active: linear-gradient(180deg in oklch shorter hue, #0058ed 0%, #003cd1 100%);
  --brand-gradient-button-ink: #ffffff;
}

svg · brand gradient

<svg xmlns="http://www.w3.org/2000/svg" width="1440" height="600" viewBox="0 0 1440 600"><defs><linearGradient id="bs-gradient" gradientUnits="userSpaceOnUse" x1="210" y1="-210" x2="1230" y2="810"><stop offset="0%" stop-color="#78adff"/><stop offset="3.57%" stop-color="#71a9ff"/><stop offset="7.14%" stop-color="#6ba4ff"/><stop offset="10.71%" stop-color="#64a0ff"/><stop offset="14.29%" stop-color="#5d9bff"/><stop offset="17.86%" stop-color="#5797ff"/><stop offset="21.43%" stop-color="#5092ff"/><stop offset="25%" stop-color="#4a8dff"/><stop offset="28.57%" stop-color="#4389ff"/><stop offset="32.14%" stop-color="#3c84ff"/><stop offset="35.71%" stop-color="#357fff"/><stop offset="39.29%" stop-color="#2e79ff"/><stop offset="42.86%" stop-color="#2774ff"/><stop offset="46.43%" stop-color="#1f6fff"/><stop offset="50%" stop-color="#1769ff"/><stop offset="53.57%" stop-color="#1465fa"/><stop offset="57.14%" stop-color="#1160f6"/><stop offset="60.71%" stop-color="#0e5cf1"/><stop offset="64.29%" stop-color="#0b57ed"/><stop offset="67.86%" stop-color="#0853e8"/><stop offset="71.43%" stop-color="#064ee4"/><stop offset="75%" stop-color="#044adf"/><stop offset="78.57%" stop-color="#0245db"/><stop offset="82.14%" stop-color="#0141d6"/><stop offset="85.71%" stop-color="#003cd2"/><stop offset="89.29%" stop-color="#0037cd"/><stop offset="92.86%" stop-color="#0032c9"/><stop offset="96.43%" stop-color="#002dc4"/><stop offset="100%" stop-color="#0027c0"/></linearGradient></defs><rect width="1440" height="600" fill="url(#bs-gradient)"/></svg>

dtcg · tokens.json

{
  "gradient": {
    "brand": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.471,
              0.678,
              1
            ],
            "hex": "#78adff"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.09,
              0.412,
              1
            ],
            "hex": "#1769ff"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.153,
              0.753
            ],
            "hex": "#0027c0"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #78adff 0%, #1769ff 50%, #0027c0 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "brand",
          "contrast": {
            "white": {
              "ratio": 2.278,
              "at": 0,
              "passesAA": false,
              "passesAALarge": false
            },
            "black": {
              "ratio": 2.051,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "The canonical brand gradient (--brand-gradient)."
    },
    "hero": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.384,
              0.459,
              0.569
            ],
            "hex": "#627591"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.141,
              0.247,
              0.439
            ],
            "hex": "#243f70"
          },
          "position": 0.5
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.027,
              0.047,
              0.224
            ],
            "hex": "#070c39"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(135deg in oklch shorter hue, #627591 0%, #243f70 50%, #070c39 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 135,
          "name": "hero",
          "ink": "#ffffff",
          "contrast": {
            "white": {
              "ratio": 4.695,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 1.121,
              "at": 1,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Low-chroma hero background with a text-safe ink (--brand-gradient-hero)."
    },
    "button": {
      "$type": "gradient",
      "$value": [
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0.055,
              0.384,
              0.973
            ],
            "hex": "#0e62f8"
          },
          "position": 0
        },
        {
          "color": {
            "colorSpace": "srgb",
            "components": [
              0,
              0.278,
              0.863
            ],
            "hex": "#0047dc"
          },
          "position": 1
        }
      ],
      "$extensions": {
        "com.brandsweets": {
          "kind": "linear",
          "css": "linear-gradient(180deg in oklch shorter hue, #0e62f8 0%, #0047dc 100%)",
          "interpolation": "oklch",
          "hue": "shorter",
          "angle": 180,
          "name": "button",
          "ink": "#ffffff",
          "states": {
            "hover": "linear-gradient(180deg in oklch shorter hue, #1b6cff 0%, #0051e6 100%)",
            "active": "linear-gradient(180deg in oklch shorter hue, #0058ed 0%, #003cd1 100%)"
          },
          "contrast": {
            "white": {
              "ratio": 5.096,
              "at": 0,
              "passesAA": true,
              "passesAALarge": true
            },
            "black": {
              "ratio": 2.935,
              "at": 0.9841,
              "passesAA": false,
              "passesAALarge": false
            },
            "suggestedInk": "#ffffff"
          }
        }
      },
      "$description": "Button / CTA surface with hover and active states (--brand-gradient-button)."
    }
  }
}

Colours

#1769ff #003ecb #d00d00

mcpConnect your agent — Behance's gradients on demand

live endpoint

Point any MCP client at the shared gradients endpoint and your agent gets the same engine as this page — make_gradient returns CSS with the interpolation space, Tailwind v4, SVG, a PNG URL, a DTCG token and the contrast report in one call; brand_gradients derives the whole contact sheet from a brand or a palette. Read-only, no key. Every gradient is a /gradients/new/… link: open it, refine, paste it back.

endpointhttps://mcp.brandsweets.com/gradients/mcp

claude mcp add --transport http brandsweets-gradients https://mcp.brandsweets.com/gradients/mcp

try this prompt

›brand_gradients for behance-net — give me the hero CSS and the ink that passes AA, then a version in oklch

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Behance and its marks belong to their owner. This page uses the name nominatively to describe gradients derived from the brand's published colour values; it does not reproduce logos or other brand assets, and it is not affiliated with or endorsed by Behance. Owner of this brand? Request a correction or removal → Machine-readable: gradients.md